The Hero's Journey

Earlier this month, Adam and I came across a fabulous piece in HBR: "Why We Humblebrag About Being Busy."

The topic of living with purpose and the associated question, “what is my purpose?,” is one that has been top of mind, especially since I moved to Chicago last year for my MBA. And I would argue it is something that should be on all of our minds. It can admittedly be hard to make time for meditation/life reflection in a day comprised of: wake up, eat, workout, eat, work, eat, workout, eat, work, sleep (yes, that is my Monday-Friday)… the days fly by! That being said, the question re-emerged recently for me, between inspirational speakers at a recent Kraft intern event and last week’s Town Hall Meeting, where Tony Vernon unveiled Kraft’s Purpose 

Source: http://www.classycareergirl.com

Source: http://www.classycareergirl.com

...Which got me thinking. Companies have purpose statements, and many insist that the key to a company's success is to answer the key question: "why do we deserve to exist?" So why don’t more of us? We are all building our personal brand with everything we do, everyone we interact with. How do we do that in a meaningful way if there is no core purpose behind our thoughts and actions? It is too easy to take on more meaningless commitments just for the sake of being busy, but as Tony recited in the recent Town Hall, “To live with purpose is the journey of a hero.”

So lets be heroes. Today, I officially extend a challenge to you and to myself. I’ll be defining my “non-negotiables” and consulting my personal Board of Directors – my friends, family, mentors, and colleagues – over the next 4 months to put words to my mission. I - a woman, a daughter, fiancé, sister, triathlete... and overall aspiring crusher - will unveil my Purpose before the year is out, and I hope you will challenge yourself do the same!